Expand Your Reach Using Employees’ Social Media Networks

Relationships, whether online or IRL, are the key to personal and professional success. We show our clients how to engage in the digital world to effectively leverage their team’s relationships and authenticity to grow their business.

 
“Brand messages shared by employees on social media earns 561% more reach than the same messages shared on the brand’s social media channels - and 8x more engagement”
— Forbes
 

 Want to stand out from the crowd?

Marketing

Training & empowering your employees to share your content leads to 8x more engagement with that content. Brand messages reach 561% further than they would on brand channels alone. Employee advocacy programs cost 1/10 of paid advertising and drive 4x the brand lift and 7x lead conversion.

Sales

Employee advocacy programs can drive 16% better win rates, expand your sales pipeline, and deliver 48% larger deals. In addition, 83% of Americans say conversion is more likely when they have a relationship with the person who recommends a service or product.

Recruiting

Candidates referred by employees are 5x more likely to be hired than those found by recruiters - for a fraction of the price! Your current employees are hidden recruiters highlighted by the fact that 76% of people say they trust content shared by “normal” people vs. content shared by brands.

Protection

Your brand is often defined by how others view it. Training your employees to promote the brand attributes that you WANT to be recognized for without worrying about potential damage to your brand is alone worth the investment.

What exactly is Employee Advocacy?

 A Digital Engagement Policy (DEP) establishes how your organization and employees SHOULD conduct themselves online

WHY YOUR BUSINESS NEEDS ONE

REDUCE CONFUSION ABOUT LEGAL ISSUES

The FTC, the NLRA, and copyright laws all impact your company’s digital activities. Having a DEP ensures that you and your employees understand what is and isn’t permissible, and reminds them what to do when they are unsure.

 

PROTECT YOUR REPUTATION & RAISE BRAND AWARENESS

A DEP helps employees reflect organizational values through their online behavior and spells out what is and is not appropriate for employees to post about their company.

 

DEFINE PROFESSIONAL ONLINE ENGAGEMENT

Employees need to understand where the guideposts are when it comes to representing your business online. A DEP establishes what’s private or confidential, who is permitted to speak on behalf of the company, and your expectations regarding professional online behavior.

My personalized training is what sets Your Digital Guardian apart.

I am an expert in both social media and curriculum design and believe that the BEST training is personalized and provides those being trained with the opportunity to engage with their trainer,

Employee Advocacy Training

I equip your employees with a set of effective tools, techniques, and strategies to help them amplify your brand while growing their own personal and professional brand in the process

Advocacy Support

I prepare those who will support your Employee Advocacy efforts by training them on technology and analytics as well as learning how to create Employee First shareable content.

Social Leadership

I work with members of your leadership team in one-on-one sessions if you’re looking for a more individualized approach to social leadership. Content will be personalized to meet the needs of your company’s leaders.

Personalized Executive Training

I work with members of your leadership team in one-on-one sessions if you’re looking for a more individualized approach to social leadership. Content will be personalized to meet the needs of your company’s leaders.

Personal Branding

Everyone could use some help crafting their personal brand to reflect their professional voice and goals. This training will not only teach your employees how to optimize their LinkedIn profile, but to carry their brand identity across all online platforms.

 What is it?

Employee-First content is social media content that your employees will WANT to share with their personal networks.

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Employee-First Post 1

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Employee-First Post 2

We find out where your employees “live” online and use your usual content as a springboard to create content suited to the platforms they use as well as imagery and language that will both appeal to their followers and friends and lead those people to engage with them about their expertise and your business.