Social Leadership: What CEOs Need to Know

Like it or not, today’s culture demands that modern leaders are present and active on social media. Whether you’re ready to jump on the social media bandwagon, know that in the 21st century, CEOs:

• are the voice and face or their company;

• set the communication tone for the business;

• can increase employee engagement and company transparency when they appropriately use social media to communicate with their employees; and

• have the opportunity to increase the authenticity of their company’s brand when they know how to use social media to their advantage.