Why Teens MUST Audit Their Digital Footprint BEFORE Applying to College

Your digital persona matters when it comes to college admissions. If you're not already involved in the process, you ought to know that it's become sort of a competitive sport in it's own right. Parents and teens are doing everything they can to make sure that their application will stand out. In fact, the latest Kaplan survey of college admissions officers found that 66% said that an applicant's social media is FAIR GAME during the admissions process. What does that mean in practical terms for you/your teen? It means that you can no longer ignore the impact your teen's digital communication can have on their future.