The Problem with CEOs and Authenticity

There are some messages that must be delivered by the Chief which include things like: sale of the business, reduction in force, or your response to Covid-19. There are, however, some messages that just sound better when they come from your employees and can sound inauthentic when delivered by the CEO.

Letting the world know that you did your best for your employees during the COVID-19 pandemic stay-home orders is a message that should be told. Thinking about your employees and their needs IS good leadership and good business, but for the message to be received with authenticity, it’s in your best interest to permit your employees to promote it rather than you.